Inclusiveness Initiative

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Establishing Goals

It is important that you decide what you want to accomplish through your outreach to diverse communities. If you have not had much interaction to date with the communities you wish to target, it will take time to figure out the right balance of activities with which to foster trust and build relationships. It may take several years of consistent, frequent, and visible outreach to achieve the results you seek. (See Bibliography: New Ventures in Philanthropy)

Benefits of Marketing to Diverse Communities

 

Corporations have long understood the power of marketing directly to communities of color. Fortune 500 companies such as Kodak, IBM, and Microsoft have divisions dedicated to such efforts.

Ongoing Feedback Loops and Reassessment

 

Ongoing Feedback Loops

Effective mechanisms for understanding how communities of color respond to your efforts are necessary to be a fully inclusive organization. In addition to formal information gathering, such as surveys or focus groups, integrate other ways of receiving feedback from your internal and external stakeholders.

Tracking and Documenting Lessons Learned

 

As you engage in the work of becoming more inclusive, you will learn a great deal along the way about best practices and barriers to becoming more inclusive. Consider keeping a log of lessons learned. There are benefits to doing so:

First, if you have to write something down, it forces you to stop and reflect on what really happened and consciously articulate what you learned as a result.

Examples of Mission Statements with Commitments to Diversity/Inclusiveness

 

Many inclusive organizations strive to address their commitment to inclusiveness in their mission statements as well as through other mechanisms such as an inclusiveness statement.

However, some organizations find that inclusiveness is best addressed through means other than a mission statement.

Examples of Values Statements with Commitments to Diversity/Inclusiveness

 

Many organizational values include a statement of commitment to diversity or inclusiveness.

Definitions of Terms Used in Blueprint

 

Goals: Statements that define what your organization is trying to accomplish in relation to its inclusiveness practices. Example: ____________ (organization) will improve both the quantity and quality of services to individuals of color within our service area.

Outcomes: Specific, measurable results you hope to achieve to become more inclusive. Example: The rate of individuals of color accessing our services will increase by 10 percent.

Format of Blueprint

 

The following is the general format for your inclusiveness blueprint:

Introduction: Why you decided to do an inclusiveness initiative, the process you have engaged in, the major goals you hope to accomplish as you work through your inclusiveness blueprint, and similar matters.

Key findings from the information-gathering process: A summary of the results of your research on available facts and stakeholder perspectives.

A plan for each prioritized category:

Data from Focus Group Responses

 

If you completed focus groups as part of your data gathering, it is important that you prepare a summary shortly after each focus group has been completed.

In general, there are three basic ways to look at the responses that come from focus groups: