Action Plan: Marketing and Community Relations
This worksheet was created by The Denver Foundation's Inclusiveness Project (http://www.nonprofitinclusiveness.org/) to support organizations doing inclusiveness work.
Users are encouraged to customize the worksheet (both content and formatting) to meet the needs of their respective organizations. A Word version is attached. A writable PDF version is also attached.
Instructions
Complete the table based on your organization's goals.
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Goals |
Audiences |
Strategies |
Objectives |
Feedback |
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Example: Expand event attendance from members of the Latino community |
Members of the Latino community who connect with the mission of our organization |
Advertise in community newspapers Design bilingual invitations Create a leadership group of members of the community |
Ten percent increase in Latino attendance by end of next year |
Tracking of inquiries by ticket sales staff Twenty random phone calls from members asking about reasons for event attendance and response to event |
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Audiences |
Strategies |
Objectives |
Feedback |
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Name of Organization __________________________________________
Date Exercise Completed _________
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